by Gemma Gatticchi | Jul 31, 2026 | Education, Storytelling
Some problems are far more difficult to solve than others. Development experts call these “wicked” problems: challenges that are so tangled up in incomplete, contradictory and constantly changing conditions, that a single fix rarely holds. South Africa has...
by Gemma Gatticchi | Jul 2, 2026 | Climate change, Education, Storytelling, Sustainability
At Beam, we aspire to communicate important information in a way that evokes emotions and changes decisions and actions for the better. This month we share an example of just how powerful creative storytelling can be. With this in mind, we have started our own journey...
by Gemma Gatticchi | Jan 27, 2026 | Storytelling
It is a new calendar year and soon a new year under the Chinese Zodiac: The Year of the Fire Horse. In Chinese culture, the horse symbolises loyalty, speed and strength, and when paired with the fire element (a combination which occurs only once every 60 years)...
by Beam | Oct 28, 2025 | Storytelling, Sustainability, Uncategorized
Sustainability has been on our minds at Beam with several important global gatherings happening recently. We’ve been following conversations from Climate Week NYC, the Qatar National Dialogue on Climate Change (QNDCC) for Gulf Cooperation Council (GCC) countries, and...
by Beam | Sep 4, 2025 | Health, Storytelling, Uncategorized
It is hard to believe that it has been six months since we started Beam. Six months in the life of a small consulting business is both a long and a short time. Like parents are often told: the days are long, but the years are short. Short in the brand building sense....
by Beam | Jul 31, 2025 | Storytelling, Savings, Uncategorized
Saving isn’t a new concept, in fact, piggy banks have been used as savings tools since medieval times. Back then, these clay pigs had to be smashed to access the money, turning both saving and spending into serious commitments. These days, the clay pig is mostly...
